"Where do I even begin to explain what Alicia has done for my business. We connected on so many levels and even though we’ve never met I felt she knew exactly what I envisioned for every image and the whole project we have embarked on. To put it simply Alicia is the best of the best. Her work is flawless, communication is impeccable and she puts up with a lot of my emails & messages! Always keeps you up to date with everything and gets your input & feedback from beginning to end. She has created exactly what I wanted for the visual aspect of our brand and she has a client for life, as I will never stop having her shoot our products and lifestyle imagery.” 

Yanika, curator & founder


Alicia's talent, professionalism, attention to detail and eye for photography is truely second to none. She makes every client feel comfortable to openly express what they want and will always go above and beyond to ensure you are happy with the outcome. The love and passion she has for her profession reflects through her beautiful work and she continues to exceed our expectations every time we collaborate. We at Koa., are so incredibly honoured to have had the opportunity to work with Alicia and look forward to continue creating magic together. We cannot recommend Alicia Kapel highly enough, her work speaks for itself".

Nhi Nguyen, owner

Koa the label

“Choosing to work with Alicia as a product photographer has easily resulted as being one of the most effortless and rewarding experiences since the conception of my business.

Great product photography should ultimately increase sales-and what really stood out for me was Alicia's natural ability to not only capture the entirety of my brand essence with such ease but to do so like no other creative has, and that's to deliver truly impactful imagery that enhances and highlights my product front and centre with consumers in mind.

I trust that in 5 years time, I will reflect back on my product visuals and feel a sense of timeless beauty within the creative direction and styling throughout Alicia's gallery - her refined attention to detail is second to none"

Erin Deger, Owner


Alicia is an absolute unicorn. She has been content creating for us since our very first launch and continues to be our go to. Her photos are lifestyle inspiring, she is continuously able to bring our products to life in a way that matches so well with our brand. To top it all off she is just a beautiful person and a joy to work with!

-Sharmaine, Owner

Little wonder seeker